QJMOTOR Share their huge, ever expanding range at Milan
Milan Mayhem: QJMOTOR Steals the Show at EICMA with a Jaw-Dropping Lineup!
MILAN, ITALY – This year’s EICMA exhibition in Milan, the world's most anticipated two-wheeler show saw a new contender firmly establish itself as a global powerhouse: QJMOTOR. The Chinese manufacturer didn't just attend the event—they dominated it, showcasing a colossal lineup of over 60 models and unveiling several key flagship machines that immediately captured the attention of the world's media and enthusiasts.
The New King of Naked: SRK1000 Debuts
The undeniable star of the 1,600-square-meter QJMOTOR stand was the globally-debuted SRK921, a four-cylinder naked bike ready to challenge the segment's established European and Japanese titans.
Key Highlights of the SRK921:
Engine Power: A potent 921cc liquid-cooled inline four-cylinder engine, re-tuned by the QJMOTOR team, pumping out an impressive 126 hp
Premium Components: The bike features top-shelf equipment including Marzocchi adjustable inverted front suspension and a Brembo Stylema braking system with Cornering ABS and TCS.
Tech & Design: An aggressive, ergonomic design is complemented by luxurious tech, including a 5.5-inch TFT digital screen, heated seat, heated grips and cruise control.
The SRK921's debut is a clear statement of intent, signalling QJMOTOR's serious ambition to compete at the very pinnacle of the performance motorcycle market.
A Portfolio of Power: Over 60 Models on Display
Beyond the liter-bike buzz, QJMOTOR showcased the sheer breadth of its engineering and manufacturing capabilities. The sprawling exhibit featured models from every major segment:
Sport & Street: Expansions in the SRK and SRK RR series, solidifying their position in the streetfighter and supersport classes.
Adventure: New additions to the rugged SRT series for globetrotting enthusiasts.
Cruiser & Classic: Offerings from the SRV range, catering to retro and cruiser fans.
Commuting & Electric: A strong presence in the scooter and electric two-wheeler categories, underscoring their commitment to future mobility.
This massive, diverse display cemented QJMOTOR's standing as a "motorcycle builder for the world," demonstrating a powerful technological strength aimed at creating high-end, intelligent, and personalized products for global consumers.
Taking on the Off-Road: New ATVs and UTVs
Proving their reach extends beyond the tarmac, QJMOTOR also made waves with the launch of new All-Terrain Vehicles (ATVs) and Utility Task Vehicles (UTVs).
The SFA1000 high-performance ATV and the practical SFU1000 R UTV both feature powerful liquid-cooled engines, advanced suspension systems, and rugged features designed for work and extreme off-road exploration.
Backed by the strength of Geely Technology Group and leveraging the manufacturing heritage of Italy's Benelli, QJMOTOR's showing at EICMA 2025 was a resounding success. The brand has demonstrated a new level of confidence, technological sophistication, and global ambition that positions them as a dominant force in the coming years.
Premium Adventure: Meet the Rhino 900 ADV
QJMOTOR signaled its serious intent in the highly competitive adventure segment with the launch of the striking Rhino 900 ADV (sometimes referenced as the Rino 900). This new model steps up the game with a powerful and unique engine configuration for the brand: a three-cylinder engine.
Engine: The new triple-cylinder engine is reported to offer around 120 hp, providing a potent mix of torque for off-road work and high-end power for long-distance touring.
Design & Features: With a sharp, modern design, the Rhino 900 is positioned as a direct competitor to mid-to-heavyweight adventure tourers.
It is expected to arrive with a comprehensive feature list, including advanced electronics, riding modes and premium suspension components. The Rhino 900's debut is a clear sign that QJMOTOR is targeting the premium segment not just with sheer power, but with unique engine platforms that deliver an appealing riding experience.
Art and Engineering: The Equus 600 V4
The true technological standout of the QJMOTOR exhibit was the stunning Equus 600 (also known as the EQVVS sixhundred).
This is not just another middleweight bike; it is a genuine statement piece that blends exotic engineering with Italian design flair. Exotic Engine: The Equus is powered by a rare-in-class 561cc V4 engine, an architecture typically reserved for high-end superbikes.
This 16-valve, liquid-cooled unit is reported to produce around 68 hp, delivering a unique, throaty soundtrack and high-revving character unlike its parallel-twin competitors.
